Blogs

The Two Phases of a Consultantโ€™s Journey

Thereโ€™s always been a debate around whether consultants can successfully run companies. There are sufficient examples for either cases. Let’s break down the issue:

๐˜—๐˜ฉ๐˜ข๐˜ด๐˜ฆ ๐˜: ๐˜›๐˜ฉ๐˜ฆ ๐˜Š๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ข๐˜ด ๐˜Š๐˜Œ๐˜–

When consultants take over as CEOs of existing companies, they often perform well. Their exposure across industries helps them see patterns others miss. They bring structure, analytics and a data-driven approach to decisions. Many large corporates have seen strong turnarounds under such leadership. Of course, not all succeed; but the probability of success is fairly high because the ecosystem, resources and structures already exist.
Examples: Lou Gerstner at IBM, Indra Nooyi at PepsiCo and Shantanu Narayen at Adobe and many more.

๐˜—๐˜ฉ๐˜ข๐˜ด๐˜ฆ ๐˜๐˜: ๐˜›๐˜ฉ๐˜ฆ ๐˜Š๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ข๐˜ด ๐˜Œ๐˜ฏ๐˜ต๐˜ณ๐˜ฆ๐˜ฑ๐˜ณ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ถ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ๐˜ด๐˜ฆ๐˜ญ๐˜ท๐˜ฆ๐˜ด

The challenge begins when consultants decide to start their own ventures. Now, they move from advising to owning. From frameworks to fire-fighting. From PowerPoint to payroll. This is where many stumble.

Prashant Kishorโ€™s experience in Bihar is perhaps the most recent and public example of this transition. After years of helping others win; notably from Narendra Modi in 2014 to Nitish Kumar in 2015; PK stepped into the arena himself, forming his own political outfit. But the election results have shown that converting advisory excellence into electoral victory is a very different ball game.

As a consultant, he mastered the art of reading data, designing campaigns and managing narratives. As a political entrepreneur, he faced the reality of building ground-level organization, funding, candidate management and emotional connect; things no consultantโ€™s toolkit can fully prepare you for.

Itโ€™s a gentle reminder that good consultants can make great architects of success but not always great builders of it.